May 8, 2023

This course focuses on the challenges and decisions new product managers face as they take ideas through the new product development process. Organizations need to create, develop, and market new products and services continually to compete effectively in a rapidly changing environment. The course provides and overview of new product development, with an emphasis on customer involvement and consideration throughout the process. It also provides detailed insights on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing. Prerequisites: MBA535 and MBA542. (G)(3)