All organizations experience crises. This course explores theories and research related to organizational communication before, during, and after a crisis. Students examine and apply the fundamentals of crisis communication and crisis management. The course will use theoretical and applied research as well as recent, real-life organizational crises to see the need for audience-centered, research-based crisis communication to successfully navigate today’s crisis communication landscape.
The goal is to prepare students to better strategize, plan, execute, and evaluate ethical and effective crisis communication across a variety of organizational and audience contexts–including students’ current or aspirational industries.